Upon completion of the Master of Science in Consumer Experience and Digital Marketing, students will be highly trained in the design, implementation, and optimization of meaningful digital marketing and customer experience strategies through the integration of data, digital technologies, innovation, and research. These competencies will enable students to create new trends that generate a positive impact on organizations and society, fostering customer loyalty and maximizing return on investment.
Upon completion of the program, students will be able to:
Understand the theoretical foundations of customer experience (CX) and digital marketing.
Identify the prevailing trends and challenges in the field of digital marketing and CX.
Analyze consumer behavior in digital and mobile environments.
Acquire proficiency in the use of tools and metrics employed to measure and evaluate the performance of digital strategies.
Design and execute omnichannel digital marketing strategies.
Develop effective content plans for different digital platforms.
Implement digital advertising campaigns and measure their impact and effectiveness.
Implement SEO and SEM strategies.
Electronic Commerce and Electronic Signatures Legislation | 3 |
Omnichannel Channels | 3 |
Digital Marketing Planning | 3 |
Market Research | 3 |
Inbound Marketing and SEO Strategies | 3 |
Customer Experience in the Context of Web Management and Mobile Commerce | 3 |
Creation of Advertising Content for Digital Environments | 3 |
Mobile Marketing | 3 |
Market Segmentation and Pricing | 3 |
E-Commerce Site Design and Development | 3 |
Digital Advertising and SEM | 3 |
Digital Ecosystem | 3 |
Total Credit Hours: | 36 |
