Upon completion of the Bachelor of Science in Digital Marketing and Social Media, students will be able to develop and execute strategies, and analyze comprehensive digital marketing and social media data that drive the growth and visibility of brands in the online environment, optimizing the user experience and maximizing return on investment.
Students will be able to lead and manage digital marketing teams, creating and executing strategic plans that position companies as leaders in their sector, leveraging the latest technologies and digital tools.
Students will be able to cultivate a robust career in the domain of digital marketing, fostering the development of both creative and analytical competencies. This will enable them to contribute to the success of organizations across diverse sectors and sizes.
Students will acquire the technical and analytical skills necessary to manage and optimize various digital platforms and marketing tools, with the objective of maximizing return on investment.
Students will develop the skills to analyze consumer behavior in the digital environment and use this information to create personalized and relevant brand experiences.
Introduction to Literature | 3 |
Mathematical Thinking | 3 |
Humanities | 3 |
Advanced Composition & Communication | 3 |
Statistical Methods | 3 |
English Composition I | 3 |
Introduction to Ethics | 3 |
American Federal Government | 3 |
English Composition II | 3 |
Introduction to Public Speaking | 3 |
General Accounting | 3 |
Marketing I | 3 |
Computing | 3 |
Marketing II | 3 |
Service Marketing | 3 |
Financial Administration | 3 |
Advertising Principles and Online Sales | 3 |
Strategic Marketing | 3 |
Market Research and Segmentation | 3 |
Audiovisual Technology Tools for Social Networks | 3 |
Sales Techniques | 3 |
Video Techniques and Digital Editing | 3 |
Online Stores and Payment Gateways | 3 |
Content Marketing | 3 |
Advertising Photography | 3 |
Distribution Channels and Logistics | 3 |
Community Management | 3 |
E-Commerce Code | 3 |
Digital Advertising | 3 |
Design for Social Networks | 3 |
E-Commerce | 3 |
Artificial Intelligence | 3 |
Graphic and Digital Design | 3 |
Social Media Management | 3 |
Consumer Profile | 3 |
Brand Ambassador | 3 |
Neuromarketing and Neurosales | 3 |
ADS and Analytics Platforms | 3 |
Web Development | 3 |
Audiovisual Production for Events and Streaming | 3 |
