To equip participants with the conceptual foundations, tools, and professional applications of artificial intelligence, promoting the critical, ethical, and efficient use of these technologies across various spheres of personal, professional, and institutional activity.
Understand the fundamental concepts of artificial intelligence, its historical evolution, and its main types (generative AI, predictive AI, machine learning, and deep learning).
Analyze the ethical principles, risks, and regulatory frameworks associated with the use of artificial intelligence, including algorithmic bias, data privacy, and intellectual property.
Apply generative AI tools for text, image, and audio in content creation by developing basic "prompt engineering" skills.
Use artificial intelligence as a strategic resource in digital communication and marketing, including message personalization and results measurement.
Incorporate artificial intelligence tools into personal and professional productivity, optimizing administrative tasks, document drafting, and workflows.
